Privacy policy
Last updated: 16 October 2026
Data controller: MB Automai (trading as MeInTheGame)
Company code 307637077, Laukų g. 24, LT-14332 Vilnius, Lithuania
Email: [email protected]
What we collect and why
| Data | Purpose | Legal basis (GDPR / UK GDPR) | Kept for |
|---|---|---|---|
| The brief you send: your name, email, your child's first name, family and pet names, preferences, the story you write, the language and date you need | To reply, agree the details and build the game | Steps before a contract and the contract itself (Art. 6(1)(b)) | 12 months if no order follows; otherwise as long as we keep your game online, plus the accounting period below |
| Order and payment records | Accounting and tax | Legal obligation (Art. 6(1)(c)) | As long as Lithuanian accounting law requires (up to 10 years) |
| Analytics cookies (Google Analytics 4) | To see which pages help families find us | Your consent (Art. 6(1)(a)), only after you press "Accept" | Up to 14 months |
We do not ask for photos, sell your data, show ads, or use it for automated decisions. The game shows characters from our ready-made cast with the names you give us.
Children
Orders are placed by parents or other adults. We only receive a child's details from the adult who orders the game, and only what is needed to make it: a first name, interests and family names. Please do not share more than you are comfortable with. A child's game link is private and is not listed or indexed anywhere.
Who processes the data for us
- Cloudflare (website hosting and the order form database).
- Google (Google Workspace email, and Google Analytics if you accept cookies).
- The payment provider we use to take your payment, once payments are enabled.
Some of these providers may process data outside the EU/EEA. When they do, the transfer is covered by the EU–US Data Privacy Framework or the European Commission's standard contractual clauses.
Cookies
The site stores your cookie choice in your browser, and a cookie named mitg_ab (30 days, no personal data) that remembers which of two page designs you saw, so the page does not change between visits. Google Analytics cookies (_ga, _ga_*) are set only if you press "Accept". You can change your choice at any time with the "Cookies" link at the bottom of the page.
Your rights
You can ask us for a copy of your data, or ask us to correct it, delete it, restrict its use or transfer it, and you can object to its use. You can withdraw consent at any time; this does not affect anything done before. Write to [email protected] and we will reply within one month.
You can also complain to a supervisory authority: in Lithuania the State Data Protection Inspectorate (vdai.lrv.lt), in the UK the Information Commissioner's Office (ico.org.uk), or the authority in your own country.
Changes
If this policy changes, we will update the date above. If a change is significant, we will tell you by email if you have an open order.